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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous mobile phone companies that operate websites for quick quids. Many mobile phone sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do mobile phone site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a mobile phone site learns that you are interested in mobile phone, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some mobile phone websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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What determines which mobile phone sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell mobile phone to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the mobile phone advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the mobile phone demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the mobile phone sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in mobile phone might be.
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