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Thousands of distance learning e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your distance learning customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.
Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for distance learning purchases. But most analysts project healthy growth for distance learning online sales, especially as security issues are addressed.
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If you've spent any time online looking for distance learning, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for distance learning ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which distance learning sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell distance learning to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the distance learning advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown here.
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