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If you've spent any time online looking for names, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for names ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which names sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell names to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the names advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown here.
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Indexing is a complicated procedure with weightings depending on HTML constructs, the number of times names is in the page and many other factors. While some webmasters try to fool the search engines to get a high ranking, the robots have become so sophisticated that stuffing a page with names will not be indexed in all likelihood.
Some parse the META tag, or other special hidden tags looking for names. We hope that as the Web evolves more facilities becomes available to efficiently associate meta data such as indexing information with a document that is truly about names. This is being worked on. But you can rest assured the links on the side of this page will give you the exact information you need.
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